Koko Zarov8 minWhat is an Ideal Customer Profile (ICP), and why is it important?Businesses spend loads of money marketing their products and services to attract a larger customer base. An effective marketing plan...
Koko Zarov6 minBest practices for getting a response when sending cold B2B emailsCold calling has branched out into the world of cold B2B emails. It's the same concept, and a lot of the best practices that you develop...
Koko Zarov6 minHow salespeople should organize their day to set themselves up for successSuccessful salespeople don't just happen overnight or get lucky with a big deal randomly. A lot of work needs to be invested into...
Koko Zarov5 minHow to scale your B2B outreach?While outreach starts out as a numbers game, it's really about how smart those numbers are. Blindly going into a B2B outreach strategy...
Koko Zarov5 minYou're afraid of cold calling - don't be, and here's whyIt's a mixed bag in regard to cold calling. Maybe you've experienced it from the other side as a potential lead or prospect and were...
Koko Zarov6 minZoomInfo vs Nimbler: Features, Pricing, and PerformanceBefore diving into the specifics of these sales intelligence platforms, let's take a bird's eye view of both ZoomInfo vs Nimbler. These...
