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How to build a successful B2B sales agency business

The outsourced sales industry is on track to reach $3.5 billion and you can own a piece of it. Learn how to successfully start your own sales agency business.

At NYMBLR we know that starting a sales agency business is not for everyone but if you are a passionate entrepreneur who likes to help other people and build long-term business relationships then this could be the perfect fit for you. There are many benefits which include being your own boss, working on your own terms and hours, and of course unlimited earnings potential. Below we'll show you how easy it is to get your sales agency started.

Table of Contents

1. Find a niche market for your sales agency

There are approximately 37k sales agencies globally so it's important to find a niche market that you can compete in and serve better than your competition. We all know that being specialist is better than being a generalist so focusing on a specific market is crucial in becoming the go-to expert in the area. Some of the markets that can benefit from outsourced sales agencies are Staffing & Recruitment, Software, Startups (companies that don't have a lot of in-house resources but need to grow rapidly), Manufacturing, B2B Consulting, Medical Equipment, and many others.

NYMBLR offers access to hundreds of industries and sectors. Try NYMBLR for free today

2. Build your Ideal Customer Profile

What's an Ideal Custome Profile (ICP)? ICP is the customer most likely to have the problem that you solve and most likely to need your product and service. Sounds simple, right? Well... it's not that easy. In order to define your Ideal Customer Profile, you will need to do some research and homework. Defining your ICP is an ongoing process so use the data that you collect and your experience to refine it as you go.

Ideal Customer Profile Formula

ICP Formula - Company that needs your product or service + Decision-Maker = ICP. Creating an accurate Ideal Customer Profile is important and it can save you a lot of time down the road. Always identify the companies that are most likely to need your product or service first. For example - Staffing & Recruitment companies with up to 10 employees (smaller and growing companies are more likely to utilize outsourced sales agencies). Then identify the decision-makers who will the authority to pull the trigger - these are individuals that are directly responsible for bringing in revenue and growing the business in this case. For example - people with the keyword "sales" in their job title and a minimum seniority level of "director". Give this a try and narrow it down as you go. After a while, you will notice that the companies and job titles are getting more and more similar so you can be more precise in your prospecting.

NYMBLR provides access to over 220 million decision-makers so you can grow your sales agency even faster. Try it for free today

3. Pick your sales agency software

Now that you've picked a market that you feel confident about and you have your initial ICPs, it's time to start selling. You will need to find software that will be able to help you manage the multiple steps of the sales process for your outsourced sales agency and for your customers. This is not an easy task and there are numerous options out there.

What to consider when choosing a sales agency software?

  1. Efficiency - there are multiple steps and components of the sales process that are typically handled by different platforms. You can speed up the process by picking software that combines all of these components under one roof.

  2. Cost - sales software and platforms can be expensive and when you are starting a new business every penny counts. B2B data platforms like ZoomInfo cost upwards of $20,000 per year (paid upfront) and sales outreach platforms like SalesLoft can cost over $1,000 per year per user (paid upfront also and you will need a user seat for each user and client email account added). Find a software platform for agencies that's flexible and it allows you to start by paying a small amount monthly while you can ramp up.

  3. Data Quality - Having access to high-quality contact and business data you can rely on is crucial for the success of your business and your cusomers' business. Choose a B2B data software that has high coverage, valid personal and work emails, personal mobile numbers, direct dials, and work numbers. You need to use a multi-channel outbound approach in order to achieve the best results so having access to reliable data is key.


Ready to make your sales team more effective?

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