Koko Zarov8 min readWhat Is a Sales Playbook & How to Create OneWhat is a sales playbook? From brand information to buyer personas, learn how to build one for your business and put it to work closing bigg
Koko Zarov8 min readPipeline Management Explained + Best PracticesLearn why top-notch sales pipeline management is key to boosting sales performance. Discover best practices for managing your sales pipeline
Koko Zarov7 min readHow to Develop a B2B Buyer PersonaCreating a detailed B2B buyer persona for your client base enables effective personalization during your sales process—a must for modern...
Koko Zarov8 min read8 Tips for a Lead Engagement Strategy That ConvertsIn today’s bustling marketplace, where consumers are inundated with choices, how do you capture and retain their attention? The solution...
Koko Zarov8 min readLead Generation 101: A Comprehensive GuideThousands of potential customers spread all across the country are just a few steps away from discovering and falling in love with your...
Koko Zarov8 min read15 Best ZoomInfo Competitors & Alternatives (Free & Paid)Picking a trustworthy platform for sales intelligence is a must. While ZoomInfo is one popular option, the recent increase in its...
