top of page

ZoomInfo vs Nimbler: Features, Pricing, and Performance

Updated: 3 days ago

Before diving into the specifics of these sales intelligence platforms, let's take a bird's eye view of both ZoomInfo vs Nimbler. These two B2B data platforms offer robust solutions for lead generation and customer acquisition, each with its own set of features, pricing structures, and user experiences. Let's explore how they stack up against each other in key areas.


Key Features of Each Platform

In the competitive market of sales intelligence platforms, the features offered by a tool determine how well it serves your business needs. This section explores the core capabilities of ZoomInfo and Nimbler, laying out a side-by-side comparison that highlights how each platform caters to different aspects of lead generation, sales prospecting, and strategic outreach.

nimbler vs zoominfo

Nimbler’s Features

Nimbler offers a comprehensive suite of features designed to streamline lead generation and sales prospecting processes. From advanced search filters and prospect segmentation to personalized outreach and campaign management, Nimbler easily empowers users to identify, engage, and convert leads using high-quality data.


ZoomInfo’s Features

ZoomInfo boasts an extensive array of features aimed at delivering actionable insights and driving sales efficiency. With its vast database of B2B contacts and firmographic data, ZoomInfo enables users to access accurate contact information, company profiles, and organizational hierarchies, allowing for targeted outreach and account-based marketing initiatives.


Summary: If you value a streamlined approach tailored to efficient lead generation, prospect engagement, and personalization, Nimbler may be more suited to your requirements. If your focus is on broad data access, deeper insights into organizational structures, and extensive features for account-based marketing, ZoomInfo might be the better choice. 


Data Accuracy & Coverage

This section explores how Nimbler and ZoomInfo stack up in terms of providing users with precise and comprehensive information, a necessity for successful lead generation and sales prospecting strategies. Accurate data not only facilitates better targeting but also enhances outreach efficiency and conversion rates. Let's dive into the specifics of each platform's capabilities in this essential area.


Nimbler’s Data Accuracy & Coverage

Nimbler provides access to a diverse and continuously updated database of B2B contacts, allowing users to target prospects across various industries, geographies, and job functions, ensuring highly accurate data. With comprehensive firmographic and technographic data, Nimbler ensures users can access the most accurate, relevant, and up-to-date information for their prospecting efforts.


  • United States coverage

  • 130+ million U.S.-based contacts

  • 38 million U.S. cell phone numbers

  • 98 million U.S. work emails

  • 75 million U.S. personal emails


ZoomInfo’s Data Accuracy & Coverage

ZoomInfo offers extensive data coverage, boasting one of the industry's largest databases of B2B contacts and company intelligence. With millions of verified contacts and detailed company profiles, ZoomInfo provides users with insights into their target market, enabling them to effectively identify and engage high-quality leads.


  • Global coverage

  • 260+ million published professional profiles

  • 100+ million published company records

  • 135+ million verified phone numbers


Summary: ZoomInfo's strength lies in its extensive database and coverage, while Nimbler’s is in the accuracy and up-to-date nature of its information. The "better" platform for data accuracy and coverage ultimately depends on your specific needs and priorities, and whether you value sheer volume and variety of contacts or the precision and timeliness of the data.


Integrations Supported

Integrations are crucial for maximizing the efficiency and effectiveness of lead-generation platforms. Both Nimbler and ZoomInfo offer seamless integrations with a variety of third-party tools and platforms, allowing users to streamline their workflows and leverage additional functionalities to enhance their prospecting efforts.


Nimbler Data Integrations

Nimbler seamlessly integrates with popular CRM systems, email marketing platforms, and sales automation tools, enabling users to sync data, automate tasks, and track prospect interactions across multiple platforms. With robust integration capabilities, Nimbler ensures users can seamlessly incorporate lead generation into their existing workflows.


  • Integrates with popular CRM systems, email marketing platforms, and sales automation tools

  • Allows for data synchronization, task automation, and tracking prospect interactions across multiple platforms

  • Emphasizes seamless incorporation of lead generation into existing workflows


ZoomInfo Data Integrations

ZoomInfo also offers a wide range of integrations with leading CRM, marketing automation, and sales enablement platforms, enabling users to leverage its data and insights seamlessly within their existing tech stack. From Salesforce and HubSpot to Outreach and Marketo, ZoomInfo's integrations empower users to drive efficiency and effectiveness across their sales and marketing operations.


  • Integrates with leading CRM, marketing automation, and sales enablement platforms

  • Enables users to leverage ZoomInfo’s data and insights within their existing tech stack


Summary: The "better" choice in terms of integrations might depend on whether the platforms you currently use (or plan to use) are specifically listed and supported by ZoomInfo or Nimbler. Be sure to ask about specific integrations that are crucial for your operations. 


Usability

Usability is a critical factor in determining the overall user experience and adoption of lead generation platforms. Both Nimbler and ZoomInfo prioritize intuitive user interfaces, seamless navigation, and minimal learning curves to ensure users can quickly leverage their features and functionalities effectively.


Nimbler’s Learning Curve

Nimbler boasts a user-friendly interface and intuitive navigation, making it easy for users to get up and running quickly. With straightforward search filters, customizable workflows, and built-in tutorials, Nimbler ensures users can maximize their productivity and achieve their prospecting goals with minimal training or support.


  • User-friendly interface and intuitive navigation

  • Minimal learning curve, with an emphasis on maximizing productivity quickly 


ZoomInfo’s Learning Curve

ZoomInfo offers a user-friendly interface and intuitive search functionality, enabling users to access actionable insights and prospect data with ease. While its extensive feature set may require some initial familiarization, ZoomInfo provides training resources and customer support to help users overcome any learning curve and maximize their efficiency.


  • User-friendly interface and intuitive search functionality

  • Higher learning curve due to its extensive feature set


Summary: In terms of usability, Nimbler is better for users seeking straightforward, easy-to-learn tools that allow them to hit the ground running without much of a learning curve. However, ZoomInfo might appeal more to users willing to navigate an initial learning phase to leverage some of the more complex features.


Plans & Pricing

When it comes to plans and pricing, both Nimbler and ZoomInfo offer flexible options tailored to the needs and budgets of businesses of all sizes but differ vastly in entry costs. From entry-level plans for startups and SMBs to enterprise-grade solutions for large organizations, users can choose the plan that best aligns with their requirements and growth objectives for both Nimbler and ZoomInfo.


How Much Does Nimbler Cost?

Nimbler offers tiered pricing plans based on the volume of leads and features included. Pricing starts at $250 per month for basic features and scales up in $250 increments for advanced functionalities and unlimited leads. Custom pricing is also available for enterprise clients with specific requirements or high-volume needs. 


In addition to a low monthly cost, Nimbler offers users a free trial and never charges users for missing/incomplete data pulls (compared to ZoomInfo, which charges for each data pull regardless of missing/incomplete company data).


  • Offers tiered pricing, beginning at $250 per month.

  • Has increments of $250 for added advanced functionalities and unlimited leads.

  • Provides custom pricing for enterprise clients with specific or high-volume needs.

  • Includes a free trial and does not charge for missing/incomplete data pulls.


How Much Does ZoomInfo Cost?

ZoomInfo offers subscription-based pricing plans tailored to the needs of individual users, teams, and enterprises. While ZoomInfo does not publish prices, widely available data suggests plans start at $8,000 per year (or around $667 per month) for basic access to contact data and company insights, with additional features and customization options available at higher price points. 

Enterprise pricing is available upon request for organizations with complex requirements or large-scale deployments, with some reporting demonstrating a cost of $40,000+ per year (or around $3,333 per month). ZoomInfo does not offer a free trial period.


  • Subscription-based pricing is estimated to start around $667 per month

  • Further features and customization options are available at higher price points, potentially reaching $3,333 per month ($40,000+ per year) for enterprise-level solutions

  • Does not offer a free trial period

  • Charges for each data pull, including missing/incomplete company data


Summary: For businesses that prioritize cost-effectiveness, pricing transparency, and lower financial entry points, Nimbler is the better choice in terms of pricing. 

Its tiered pricing structure, starting at a significantly lower monthly rate than ZoomInfo’s estimated costs, makes it particularly appealing to startups, small and medium-sized businesses, or any organization with a tighter budget or cautious investment strategy. 


ZoomInfo may still be a viable option for organizations that require its extensive dataset and are willing to invest more significantly in their sales intelligence platform from the outset.


Nimbler vs ZoomInfo: Final Takeaways

After thoroughly comparing Nimbler and ZoomInfo across various dimensions, the choice ultimately boils down to each business's specific needs, preferences, and budgetary considerations.


For small to medium-sized businesses looking for an intuitive and cost-effective solution, Nimbler may be the ideal choice. For large enterprises with complex requirements and substantial budgets, ZoomInfo's extensive data coverage and advanced features may be more suitable.

Regardless of the choice, both platforms offer powerful solutions for data enrichment, lead generation, and customer acquisition, empowering businesses' sales and marketing teams to drive growth and achieve their sales objectives effectively.


Additionally, decision-makers can explore Nimbler for free, whereas ZoomInfo does not offer such a trial period.


Try Nymblr for free today and stop overpaying for contact data and user seats.





nimbler demo


Comments


Ready to make your sales team more effective?

bottom of page