top of page

15 Best ZoomInfo Competitors & Alternatives (Free & Paid)

Picking a trustworthy platform for sales intelligence is a must. 

While ZoomInfo is one popular option, the recent increase in its subscription prices means it's the perfect time to check out alternatives. Fortunately, there are a lot of other platforms for you to explore.

This article will delve into the best ZoomInfo competitors available on the market. We'll check out what each tool offers, including unique features, pros, cons, and pricing, and conclude that an alternative to ZoomInfo may be the best choice for you.

1. Nimbler

If you're on the hunt for a game-changer in the lead-handling game, Nimbler is the real deal. One of the most impressive ZoomInfo competitors, Nimbler offers a range of features at a fraction of the price of alternatives.

With unlimited users, real-time validation for exceptionally accurate data, and a cool feature that caters to both sales and marketing, Nimbler is easily the top ZoomInfo alternative available today.

Key Features

  • Unlimited Users: Break free from user restrictions and empower your entire team with a full range of user permissions and groupings.

  • Real-Time Validation: Nimbler harnesses powerful real-time validation technology to ensure contact data is always accurate and up-to-date.

  • Built for Sales and Marketing Teams: Nimbler goes beyond sales, allowing marketers to create valuable projections based on lead data and conversion rates.

  • WhiteLabel Capabilities: Nimbler can be easily white-labeled for seamless integration with your existing tech set-up.

  • Enrichment and APIs: Bulk enrichment and APIs offer ultimate customization to any team or sales pipeline.

  • Upcoming Features: Nimbler is constantly improving its toolbelt, working to deliver AI-powered outbound campaigns, unified inbox, and unlimited senders – all designed to supercharge your outreach.

  • Affordable Pricing: Get more bang for your buck — Nimbler is a budget-friendly alternative to ZoomInfo, saving you 90% on fees.


Nimbler offers a pricing structure from just $250 a month for unlimited users, making it much better value for money than ZoomInfo, which is priced at a whopping $250 a month per user.

What Customers Have To Say

"The platform is affordable, easy to use, and, most importantly to my team — the data is accurate."

Leon H.

Marketing Director

Marketing and Advertising

2. Lusha

If data enrichment and contact search are at the top of your priority list, then Lusha might be your next best friend.

Key Features

  • Data Accuracy: Lusha’s database has millions of business profiles to target.

  • Contact Search: Powerful search capabilities make it easy to find a lead.

  • Integration: Lusha integrates with CRM tools like Salesforce and Microsoft D365.

Advantages Over ZoomInfo

Lusha offers a budget-friendly solution without compromising on features and at a cheaper price point than many. However, reviews say that customer support leaves a lot to be desired, so if you’re a small business that relies on external support, Lusha might not be a great fit.

3. UpLead

In a world where leads are gold, UpLead positions itself as a frontrunner. 

Key Features

  • Precise Data Accuracy: UpLead’s data is accurate and up-to-date, saving you from dead-end leads.

  • Contact Search: With 50+ search filters, you can target your next lead precisely.

  • Advanced Features: Uplead offers advanced functionalities such as technographics, intent data, and bulk lookup.

Advantages Over ZoomInfo

UpLead's commitment to precise data ensures you reach the right audience every time. However, that hefty price tag might make it an expensive alternative when cheaper platforms are available. 

4. Cognism

Cognism steps into the ring with a promise of intelligent lead generation. Let's explore why 

Cognism might be the alternative to ZoomInfo your sales team needs.

Key Features

  • AI-Driven Insights: Cognism employs artificial intelligence to provide actionable insights for smarter decision-making.

  • Automated Data Enrichment: Cognism's automated data enrichment functionality makes it simple to keep data accurate.

  • Sales Acceleration: Cognism has tools designed for sales acceleration.

Advantages Over ZoomInfo

Cognism's AI-driven approach puts actionable insights at your fingertips, giving you an edge in the market. However, Cognism has been known for sometimes providing incorrect data as well as having a glitchy and unreliable Chrome extension, meaning that another platform might be a better fit if you’re in need of reliability. As a ZoomInfo alternative, Cognism comes at number 4 on our list.

5. LeadIQ

In the world of intelligent prospecting, LeadIQ emerges as a force to be reckoned with. Let's explore how LeadIQ's innovative features might be the missing link in your lead generation strategy.

Key Features

  • AI Email Writer: LeadIQ automates the email-writing process, saving your team time and money on copywriting.

  • Contact Tracker: Track your contacts through job changes and promotions.

  • Sales Integration: Collaborate seamlessly with LeadIQ's integration features.

Advantages Over ZoomInfo

LeadIQ's automation streamlines the lead generation process, allowing your team to focus on what they do best: closing deals. However, users have found the dashboard to be user-unfriendly and lacking in ease of use — a difficult choice if you have a busy or complex team.

6. Lead411

Lead411 steps onto the stage with a commitment to intelligent solutions for lead generation. Let's uncover how Lead411 might elevate your lead generation strategies.

Key Features

  • Intelligent Sales Trigger: The best feature – Lead411’s Sales Trigger allows you to configure and reach out to contacts at critical moments.

  • Easy-to-use Dashboards: Never lose a lead with a configurable dashboard based on your role.

  • Advanced Search: Refine results using advanced filters such as job title, location, specific skill sets, and more.

  • CRM integrations: To cut down on workflow complexities

Advantages Over ZoomInfo

Lead411's commitment to data enrichment, through their Sales Trigger functionality and great dashboards, means that your database is a valuable asset for your team. Yet these features come at a price — Lead411 is on the expensive side when compared with other alternatives to ZoomInfo.


In the pursuit of simplicity without compromising intelligence, stands out. Let's explore how's features might redefine how you approach business intelligence.

Key Features

  • AI Lead Generation: Streamline your lead generation process with's automation features.

  • Precise Data Search and Accuracy: Define your target and then rely on’s data to reach out to them.

  • Sales Acceleration: Drive your sales process forward with's automated tools designed for acceleration.

Advantages Over ZoomInfo offers a simplified user experience without compromising on the depth of intelligence. Although might be the key to unlocking AI in your lead gen strategy, smaller businesses may find it easier and cheaper to look elsewhere.

8. Kaspr

Explore how Kaspr's features might reshape your approach to data-driven decision-making.

Key Features

  • LinkedIn Chrome Extension: Kaspr makes it easy to reach out to teams where they are with a LinkedIn extension directly in your social media.

  • Advanced Contact Search: Easily find the contacts you need with Kaspr's advanced search functionalities.

  • Team Collaboration: Kaspr's features are designed for effective team communication.

Advantages Over ZoomInfo

Kaspr takes the hassle out of data enrichment, allowing your team to focus on strategic decision-making. However, Kaspr has been considered expensive with a restrictive credit system for small businesses, meaning that smaller teams may find a better alternative elsewhere.

9. RocketReach

If you’re looking for improved outreach to a broader audience base, RocketReach steps onto the stage.

Key Features

  • Bulk Data Enrichment: RocketReach offers bulk enrichment, making it easy to update your contact database at scale.

  • API Access: RocketReach's APIs allow for the ultimate customization of your data processes.

  • Sales Team Collaboration: Enhance your team's efficiency with features designed for collaborative success, including notifications, comments, and more.

Advantages Over ZoomInfo

RocketReach's bulk enrichment capabilities empower your team to scale up their outreach efforts. On the other hand, some users have found the data quality to be low-grade, meaning that time can be wasted on incorrect data points. If accurate data is important in your hunt for alternatives to ZoomInfo, then another choice might be a better fit.


Looking to improve email outreach? Hunter is a powerful tool for all things email-related. 

Key Features

  • Email Verification: Hunter offers email verification to ensure your messages reach the right inbox.

  • Contact Search: Use Hunter's powerful search functionalities to find the contacts you need.

  • Team Collaboration: Collaborate seamlessly with Hunter's features designed for effective team communication.

Advantages Over ZoomInfo

Hunter specializes in email verification, ensuring your outreach efforts are targeted and effective. Hunter might be the key to unlocking a new era of precision in your email outreach strategy, but if your sales strategy involves the phone, Hunter might not be a great fit as an alternative to ZoomInfo. 

11. LeadFuze

If you're looking to boost lead generation with automation, LeadFuze takes center stage.

Key Features

  • Automated Lead Generation: LeadFuze automates the lead generation process with its Fuzebot AI assistant, saving your team valuable time.

  • Automated Campaigns: Fuzebot can also automatically trigger outreach campaigns, helping you make the most out of your database.

  • Integration: Connect with Zapier to thousands of other tools, making your workflow straightforward.

Advantages Over ZoomInfo

LeadFuze's automation streamlines the lead generation process, allowing your team to focus on what they do best – closing deals. However, its complicated pricing model might mean your team spends more than you budgeted for. Without unlimited access to data, LeadFuze costs can quickly add up.

12. Apollo

If you're looking for predictive analytics, Apollo stands out, offering features that might redefine the way you approach predictive analytics in your sales and marketing efforts.

Key Features

  • Predictive Analytics: Apollo utilizes predictive analytics to identify high-value leads for your business.

  • Large Contact Database: Apollo has a large database of contacts, although its data may be less accurate.

  • Integration Across CRMs: Streamline your workflow with Apollo integration across multiple platforms.

Advantages Over ZoomInfo

Apollo's predictive analytics capabilities empower your team to focus on high-value leads. Apollo might be the missing link in your predictive analytics strategy. However, a common user complaint is that the data is often irrelevant or incomplete, meaning that your team might end up paying for expensive data elsewhere to plug the gaps.

13. SalesIntel

SalesIntel enters the stage as a sophisticated ZoomInfo alternative, redefining how businesses approach intelligence gathering.

Key Features

  • Simple Interface: SalesIntel has an easy-to-use interface that makes it easy to use as an alternative to ZoomInfo.

  • Advanced Search Filters: Streamline your search for leads and contacts with SalesIntel's intuitive search functionalities.

  • Web Tracking: SalesIntel can track anonymous visitors to your web pages and turn them into leads.

Advantages Over ZoomInfo

SalesIntel prides itself on providing highly accurate and verified data, reducing the risk of outreach to incorrect or outdated contacts. However, as a ZoomInfo competitor, it doesn’t always stack up. SalesIntel misses features like direct dial and job details are not segmented for streamlined search, meaning in the definitive alternatives to ZoomInfo list, SalesIntel comes a little lower. 

14. LinkedIn Sales Navigator

LinkedIn Sales Navigator emerges as a powerhouse, combining the vast network of LinkedIn with advanced business intelligence features.

Key Features

  • InMail: Possibly the biggest advantage, InMail allows you to leverage the extensive LinkedIn database of 500 million LinkedIn members to enrich your contact information.

  • Intelligent Links: Share content easily without asking your contact to download.

  • Team Management: Collaborate effectively with your team using LinkedIn's professional networking features.

  • Your Own Profile: Of course, LinkedIn allows you to curate your profile with content and your personal information. Sales Navigator then allows you to see who viewed your profile and turn visitors into leads.

Advantages Over ZoomInfo

LinkedIn Sales Navigator integrates seamlessly with the LinkedIn platform, allowing you to leverage the world's largest professional network. However, LinkedIn Sales Navigator requires a great deal of manual effort on the part of the user, meaning that a more streamlined alternative to ZoomInfo could help your team save time.

15. Demandbase

Demandbase is a sophisticated ZoomInfo alternative, offering tailored solutions for precision targeting.

Key Features

  • Curated Insights: Demandbase offers tailored insights on 104+ million growing companies.

  • Advanced Contact Search: Target your ideal prospects with precision, ensuring your efforts are concentrated on high-value leads.

  • Exceptional Customer Support: Demandbase stands out as a ZoomInfo alternative due to its exceptional customer service.

Advantages Over ZoomInfo

Demandbase specializes in account-based marketing, allowing you to tailor your strategy to specific accounts for maximum impact. For startups, however, Demandbase may prove to be expensive and not flexibly priced. Accurate data can be pricey, and integrations with popular tools such as Salesforce and Pardot can be challenging.

How To Choose a ZoomInfo Alternative

When it comes to picking a ZoomInfo alternative, think about what your company needs. Consider your sales goals, check if the competitor's database suits your lead generation, and make sure the pricing fits your budget. It's all about finding the right match for your unique business requirements.

Sales Goals

Think about what your company wants to achieve in terms of sales. See how each alternative matches up with these goals. Look for features that work well with your specific sales strategies.


Check out the competitor's database. Ensure it suits your lead generation requirements and has enough data to build a strong pipeline. Consider how accurate and detailed the data from each alternative is.


Take a close look at the pricing plans to determine which alternative fits your budget without giving up crucial features. Also, consider how well the pricing plans can grow with your business.

Try Nimbler: A Leading ZoomInfo Alternative

The business intelligence landscape is brimming with ZoomInfo alternatives, each with its own perks, yet Nimbler stands out as the top alternative. With a simple, low-cost pricing plan and top-level data insights, Nimbler is the perfect tool for small businesses and larger organizations alike. 

Explore unlimited users, real-time validation, and a bunch of features that can amp up your sales and marketing game. Make a smart choice, reshape your business intelligence strategy, and set the stage for success. 

Try Nimbler risk-free with a free trial.


Ready to make your sales team more effective?

bottom of page