top of page

10 Types of Sales Funnels Every Sales Team Should Know!

Updated: Dec 5, 2023

In the current cutthroat business environment, sales teams must have a clearly defined sales funnel to turn prospects into customers quickly. Even the most engaged prospects may slip away and only purchase with a functioning sales funnel. A sales funnel important because it helps prospects through the purchasing process and gives important information about customer behavior.

Using an effective sales funnel, salespeople may convert cold prospects into warm leads, who then become satisfied clients. This blog will discuss the concept of sales funnels and look at the top 10 sales funnel templates to use in 2023.

What is a Sales Funnel?

The path a potential consumer takes when interacting with your business, from early awareness through post-purchase engagement, is graphically represented by a sales funnel. Since the potential customers are likely to follow a similar route (seek questions, conduct comparisons, etc.), the sales team needs to work on a sales funnel to identify these patterns. The sales funnel helps sales teams understand and streamline the many customer experience phases to increase the likelihood that prospects will become paying customers.

Basic Structure of a Sales Funnel

The funnel is frequently divided into different stages: Awareness, Interest, Desire, Action, and Advocacy. Each stage requires different marketing and sales tactics to move the prospect closer to making a purchase.

Top of the Funnel: Leads that have yet to interact with your company are at the top of the funnel, where the objective is to raise awareness of your service or product among your target market.

Middle of the Funnel: Leads that have expressed interest and demonstrated a desire to buy are included in the middle of the sales funnel. Your objective is to develop their interest in your product or service by giving them more details.

Bottom of the Funnel: Leads ready to purchase are included in the bottom of the funnel stage, where the objective is to complete the sale by convincing them to buy your good or service.

Top 10 Types of Sales Funnels

Businesses can attract, engage, and convert potential leads into regular customers using the correct sales funnel strategies. Here are the top templates that leverage the strategies and ensure their success.

10. Lead Magnet Funnel

The Lead Magnet Funnel requires providing a valuable item for free in return for an email address. Following the collection of email addresses, businesses can initiate an email campaign to convert the audience into paying customers.

In the lead magnet sales funnel, an e-book, whitepaper, or other important resource is provided for free in return for an email address. This freebie should be tailored to provide value to your target audience, helping them to overcome a challenge or learn more about a topic of interest. Then follow-up email campaign is created after email addresses have been acquired to help turn these leads into actual clients. This email campaign can contain additional useful content, special offers, or invitations to events such as webinars.

This template allows companies to expand their email list by attracting more leads by providing something worthwhile for free. It also gives the audience useful content at the top of the funnel and can assist in establishing credibility and trust with them, increasing their likelihood to convert. Moreover, the company can learn more about the audience's wants and needs by acquiring email addresses and monitoring the email campaign's effectiveness.

9. Upsell Sales Funnel

An upsell sales funnel is used by B2B companies to increase revenue from their current clientele. This strategy includes providing clients who have already purchased additional goods or services. The goal is to use the customer relationship and trust that have already been built to raise the overall value of each deal.

Companies employ a three-step upsell sales funnel to boost income from their current customers. First, the customer purchases the company of a good or service. Second, the company provides the customer with additional goods or services in connection with the initial purchase. Finally, if the customer accepts the offer, they make a second purchase, increasing the company's revenue. By providing more goods or services that complement the customer's initial purchase, the strategy enables firms to increase revenue.

Upsell sales funnel quite beneficial for the company. Businesses can enhance revenue from repeat clients who have previously built trust by providing complementary goods or services. Additionally, this strategy can foster long-lasting partnerships by promoting recurring business and elevating client happiness. Businesses can also increase their profitability and potential for expansion by raising the total value of each deal.

8. Webinar Funnel

The webinar sales funnel involves hosting free webinars and providing valuable content related to the business's product or service to potential customers. Giving useful information fosters trust, eventually improving the likelihood of turning leads into paying clients.

The webinar funnel begins with a sign-up page with a form asking visitors for their contact information. After registering, guests are taken to a confirmation page containing event information. The live webinar provides attendees with useful content and concludes with a call to action. Then, a follow-up email campaign is launched to nurture leads and provide further information. Finally, a sales page is directed to attendees so they can make a purchase. This procedure aids companies in increasing conversions, fostering client loyalty, and creating trust.

Webinars allow businesses to inform and build trust with potential clients, which boosts sales and improves client happiness. Webinars are used to build email lists and create leads, which is a great way to find new clients. Lastly, they can be recorded and re-used, continuing to benefit the company.

7. Tripwire Funnel

Tripwire funnel aims to build long-lasting relationships with clients by introducing them to the company's offerings with a low-cost, high-value good or service. The goal of this strategy also referred to as a tripwire, is to boost customer trust and revenue for the company.

Potential clients are drawn into the tripwire funnel by offering a valuable good or service at a significant discount. The customer can purchase the company's main item after proceeding to the checkout page. On the confirmation page, the buyer can purchase the main product at a discounted price and is reminded of the first discount.

Even if the consumer chooses not to buy the main product, their email address is still added to the business' email list.

Increased sales are the result of helping to develop long-lasting relationships with clients and earn their trust. The tripwire funnel enables organizations to build email lists and acquire quality leads. It is a great tactic that may boost conversions and build an organization's solid customer base.

Sales Funnel Templates

6. Product Launch Sales Funnel

A product launch sales funnel is a strategic template that guides businesses when launching new products or services. The funnel consists of a series of steps that a potential client must undergo to complete a purchase. This framework enables businesses to systematically monitor and assess the launch's development, highlight areas that need improvement, and streamline the launch procedure.

The first step in the funnel is to establish awareness, during which a company uses advertising on social media, influencer marketing, and content marketing to raise interest in the new product or service. Then it obtains the contact details of potential clients who have expressed interest in the new good or service. The third involves nurturing leads after they have been acquired. A company develops relationships with potential clients by communicating with them, offering them useful content, and connecting with them on social media. Finally, companies turn leads into paying customers by running promotions, responding to potential clients' queries, and supplying comprehensive information about the good or service.

By highlighting areas that need development and facilitating the launch process, the funnel assists businesses in streamlining their operations. Businesses can improve their launch strategies and increase their chances of success by using this systematic tracking and measuring progress. They can promote brand loyalty and trust by developing relationships with potential customers.

5. Membership Funnel

Membership funnels work by offering exclusive content or access to communities on a recurring basis. This type of sales funnel is incredibly useful for subscription-based businesses, online courses, and premium content websites.

Like other funnels, the beginning is all about building awareness but driving traffic to your landing page through various marketing channels. Here is where you showcase your unique selling points and value propositions for your membership program.

You can then add more engaging and converting stages to your membership funnel after building awareness. Cross-selling is another great way to boost revenue through a membership sales funnel. Offer relevant add-ons so users can upgrade to a more premium membership.

By effectively implementing these stages in your membership funnel, you can create a sustainable and profitable subscription-based business model while providing ongoing value to your members.

4. Survey Funnel

A survey funnel is a specialized type of sales funnel designed to gather valuable information and insights from your target audience while simultaneously nurturing leads and guiding them toward a desired action or conversion.

Once visitors arrive on your landing page, you introduce them to the purpose of the survey. Clearly communicate the value of participating in the survey, such as the opportunity to provide feedback, gain insights, or receive personalized recommendations.

To encourage participation, you create a user-friendly and visually appealing survey that is easy to complete. Your questions should be relevant and interesting to your target audience. The engagement stage may also involve offering incentives, such as discounts, free resources, or sweepstakes entries, to motivate respondents to complete the survey.

As respondents complete the survey, you collect valuable data and insights about their preferences, needs, and pain points. This data allows you to segment your audience based on various criteria, such as demographics, interests, or behaviors.

3. Consultation Funnel

This type of sales funnel involves offering a free consultation to attract leads. During the consultation, the business identifies the potential customer's needs and suggests tailored solutions.

At its core, the consultation funnel leverages the power of personalized interaction, starting with the free consultation offer. This initial touchpoint is crucial, as it establishes a direct line of communication with potential clients. During the consultation, the key is to listen intently, understanding the unique challenges and needs of each prospect.

By offering bespoke advice and demonstrating a genuine understanding of the client's business, the consultation funnel not only nurtures leads more effectively but also positions your business as a valuable partner rather than just a vendor. This approach is instrumental in converting high-quality leads into long-term business relationships, making it a cornerstone strategy in any B2B sales toolkit.

2. Referral Funnel

The referral funnel is a potent tool in the B2B marketing arsenal, leveraging the power of existing customer relationships to generate new business leads. This funnel is built on the principle that satisfied customers are the best advocates for a brand. It begins by identifying and engaging current customers who have experienced positive outcomes with your products or services.

The key is to incentivize these customers to refer others in their network who might benefit from what your business offers. This incentive can range from discounts, exclusive access to new products, or other rewards that align with your customers' values. The beauty of the referral funnel lies in its organic growth potential; every new client brought in through a referral can become a referrer themselves, creating a self-sustaining cycle of new business opportunities.

1. Free Trial Funnel

In the B2B sector, the free trial funnel stands as a powerful mechanism to showcase product effectiveness and foster customer confidence. Central to this strategy is the provision of a risk-free trial period, allowing prospects to experience the product's capabilities without immediate financial commitment. This phase is crucial for demonstrating the tangible benefits and ease of integration of the product into the potential customer's workflow.

Effective utilization of this funnel hinges on optimizing the trial experience — ensuring that the user has access to full features, comprehensive support, and educational resources that highlight the product's value proposition. Engagement during the trial is pivotal; regular check-ins and tailored communication can significantly enhance the user's perception of the product.

As the trial concludes, strategic outreach, often emphasizing the long-term benefits and potential ROI of the product, aims to convert trial users into paying customers.

Is it a Good Idea to Use a Sales Funnel Template?

Sales funnel templates can be beneficial for your sales operations, especially when you are starting and need more idea of the concept. Here are some of the major advantages of using a sales funnel template:

Starts You off Right

A sales funnel template can act as a starting point for your sales process and a manual as you customize it to meet your specific requirements.

Increases Efficiency

Sales funnel templates have been created and refined by experts in the field, so they are based on best practices and proven strategies. Using these tried-and-tested templates can help you improve your sales process.

Saves Time

Creating a sales funnel from scratch can be time-consuming, especially if you are new to it. A readymade template saves you time and helps you learn the fundamentals.

Enhanced Results

Using a sales funnel template, you can increase conversion rates and close more deals because the funnel is built to lead prospects through the buying process.

Sales Funnel Templates

How to Create your Own Sales Funnel Template

Although various sales funnel templates are available, customizing your template to fit your specific business requirements can be beneficial. You can customize your funnel to your target market's needs and company's goals by designing your template. Here are a few steps to help you with your sales funnel.

Identify your Target Market and Set Goals

The first step in developing your own sales funnel template is to set up a SMART target, which stands for Specific, Measurable, Achievable, Relevant, and Time-bound. It can help raise conversion rates, boost sales, or produce more leads. You can maintain focus on your business goals by defining a clear objective. The next stage is to determine your target market by learning about their journey and choosing the most effective messaging to persuade them to take the desired action. The likelihood of conversions can be increased by segmenting your audience and producing tailored content for each group.

Plan your Marketing Strategy

Planning your marketing strategy is the next stage in designing your sales funnel template. This involves selecting the marketing channels that are most effective for your target market and developing a compelling offer that adds value and addresses their problems. Take into account where and how much time your audience spends there, as well as the engagement and conversion-boosting power of various channels, including email marketing, social media, content marketing, paid to advertise, and referral schemes. Your offer should appeal to visitors to take the necessary action.

Create Conversion Pages

Designing your conversion pages, including your landing page and your thank you page or gift, is the third step in constructing your sales funnel. Your landing page needs to be conversion-optimized, with a catchy title, appealing pictures, and a call-to-action that directs visitors to take the necessary action. Your thank you page or gift should improve your relationship with the customer, point them toward the next stage of your sales process, and present a chance for cross- or up-selling. For the optimal user experience, it's crucial to ensure that both pages load quickly and are optimized for mobile devices.

Analyze and Optimize Funnel Performance

Lastly, you need to track your results and optimize your funnel based on data-driven decisions. This is following up with your clients to get their comments and keep tabs on how they use your service or product. Reviewing the outcomes can adjust your funnel and raise it to new heights. By following this step, you can be confident that your sales funnel will continually be improved to turn leads into customers and accomplish your company's objectives successfully.

Get Real-Time Data for Your Sales Funnel

It's crucial to have accurate and current data to ensure you're focusing on the right audience while building a successful sales funnel. This is where Nimbler comes in. As a B2B data supplier and sales intelligence platform, Nimbler provides real-time verification of over 700 million contacts, making it a cost-effective solution for B2B enterprises. With its easy-to-use interface and seamless integration with existing systems, Nimbler is an excellent alternative for teams collaborating on lead nurturing tasks.


In conclusion, understanding and implementing various types of sales funnels is crucial for success in the B2B sector. Each funnel, whether it be the targeted precision of a consultation funnel, the organic growth of a referral funnel, or the experiential lure of a free trial funnel, serves a unique purpose in the customer journey.

These funnels, when tailored to the specific needs and behaviors of your target audience, can significantly enhance lead generation, customer engagement, and ultimately, sales conversions.


Ready to make your sales team more effective?

bottom of page