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Step-by-step Guide for Crafting B2B Sales Quotas

Setting both reasonable and challenging sales objectives is important. These quotas not only assist you in predicting and achieving your company's revenue and growth targets, but they may also keep your sales crew engaged. It might take a lot of work to choose the correct sales quotas.

If the targets are higher, your company may gain potential sales and money; if the goals are too high, your sales crew can feel overworked and demotivated. Engaging in business-to-business (B2B) sales and deals between businesses rather than individuals and customers is simple. If you put in the effort and use a few tried and true strategies, you will see an increase in sales.

This blog is a comprehensive guide to B2B sales quotas for SDRs and salespeople who wish to improve the sales process. Read below to find out more!

What are sales quotas?

Sales quotas are a specific type of quota businesses use to set goals and targets for their sales teams. They are usually numerical targets for how much sales a team or individual salesperson should make in a given period, such as a month or a quarter.

Sales managers set quotas, which can be measured in various ways, including profits generated, solutions sold, and complete sales. The right time frame and measurement tool depend on a company's needs and business model.

Companies use sales quotas to establish what success looks like for their reps. Sales quotas help businesses manage their sales pipeline and forecast revenue for the future.

Sales quotas can also create pressure and stress for salespeople if the targets are realistic or attainable. Sales quotas may also have to develop a culture of competition and individualism, which can be counterproductive to building a collaborative team environment.

Importance of Setting Effective Sales Quotas

Sales quotas are one of the most effective tools for assessing and evaluating a sales team's performance. They provide a clear and specific aim for sales reps to work towards and serve to link the sales team's goals with the organization's overall objectives. On the other hand, setting efficient sales targets can be a difficult undertaking that involves carefully considering various elements.

The following are some factors that make it important to establish efficient sales quotas:


Sales quotas serve as a source of inspiration for the sales team. They give the sales representatives a specific goal to work towards and keep them focused and motivated as they work towards their objectives.

Performance Evaluation

Businesses can assess the success of their sales force using sales quotas. Businesses may pinpoint high-performing salespeople, areas for development, and which goods or services are selling successfully by creating clear, quantifiable targets.

Allocation of Resources

Using sales quotas effectively may improve how organizations use their time and money productively. Businesses may focus their sales strategy and allocate more resources where they are selling well by identifying the goods or services that are most successful.


Using sales quotas offers a means of holding salespeople responsible for their output. Businesses may ensure that their sales team pursues a common goal by creating clear targets and constantly monitoring progress.

Popular Examples of Sales Quotas

Sales quotas are a core part of sales management that help sales teams monitor their progress toward achieving revenue objectives. Depending on the requirements and objectives of the

firm, these goals can be created in various ways. You must first choose how you'll assess performance before deciding on a strategy for allocating sales targets to your team.

Here are some popular examples of sales quotas that businesses use to streamline their sales process:

Crafting B2B Sales Quotas

Revenue Quotas

The most common kind of sales quota is a revenue quota. The income a salesperson is anticipated to produce during a certain period is the basis for setting these goals.

As it enables salespeople to concentrate on high-profit goods to meet their revenue objectives, this quota suits businesses with a broad product range with varying profit margins.

The employment of revenue quotas is common in sectors including technology, healthcare, and finance, where the sale of high-value goods and services drives revenue growth.

Gross Margin Quotas

Gross margin targets are established based on the gross profit a salesman brings in for the business. This quota is implemented when increasing profitability above increasing revenue is the company's main goal.

Gross margin quotas are suitable for businesses with a small selection of items and reliable profit margins. A software company with a single product and a reliable profit margin can set a gross margin quota to guarantee that salespeople concentrate on closing transactions that create the greatest profit for the business.

Activity Quotas

Activity quotas are established by the steps salespeople must follow to meet their sales goals. The volume of calls, meetings, or proposals filed might be examples of these activities.

This kind of quota is appropriate for businesses with a well-defined sales process that calls for salespeople to carry out particular tasks to complete deals. For instance, a business-to-business (B2B) organization may create an activity quota requiring salespeople to contact potential clients on a specific number of daily calls.

Territorial Quotas

Territorial quotas are determined based on the sales goals for a certain region or market segment. This kind of quota is appropriate for businesses with a sales staff that services a variety of market sectors or spans a large geographic region. An example would be a pharmaceutical company using territory quotas for a specific area or market sector, such as hospitals or clinics.

Customer Quotas

The number of clients a salesperson has to bring in or keep over a given period is used to determine customer quotas. Companies that provide goods or services with a recurring revenue model, such as subscription-based services, should use this quota.

A software-as-a-service (SaaS) firm may establish a customer quota, requiring salespeople to bring in a particular number of new clients each month or maintain a certain percentage of their current clientele.

Volume quotas

Volume quotas establish goals for the number of units or goods a salesperson must sell throughout a given period. This quota is frequently utilized in high-volume industries, such as retail or fast-moving consumer products (FMCG).

Volume quotas can be established depending on various variables, including the size of the sales region or market segment, the type of product, or past sales history. Volume quotas have the benefit of giving salespeople a specific goal to strive for.

Sales teams may concentrate on raising their sales volume and producing more money for the firm by setting a specified number of units or items that must be sold within a specific time frame.

What are Some Effective Steps to Motivate a Sales Team to achieve their Sales Quota?

You are already familiar with sales quotas, their many forms, and the significance of these metrics. At least 80% of your sales force can achieve a realistic sales pipeline quota.

The following are the processes for giving sales quotas to your sales representatives: Setting sales quotas involves three steps: establishing a goal, selecting a technique, and determining the quota's activity objectives.

Keep it in mind while you do the next sales quota setup process. Remember the kind of quota you'll be using as well.

Establishing your Goals is Important

By defining your goals, you may develop quotas that align with your company's aims. You may use the following important procedures to decide your objectives when creating sales quotas:

Determine your running costs: The first step is determining the income required to maintain your company's viability. To understand your running costs, review the financial accounts for your company. This will provide you with a baseline revenue target that you must meet to keep your firm operating.

Examining Prior Results

The next stage is looking at your company's performance to identify trends and choose a reasonable growth level.

Think about the state of the market: You should be aware of any changes that may influence your sales quotas since market circumstances might impact your growth expectations.

Establish reasonable objectives: Make sure your objectives are attainable and practical when you establish them. Your sales crew may need to be more motivated and perform better if you set realistic expectations. Your business objectives should align with your ambitions, which should be difficult yet attainable.

Match your quotas to your objectives: You'll employ revenue quotas if your objective is to boost sales. Similarly, volume quotas are used to enter new markets. The targets you establish should align with them to guarantee that your sales force is motivated to meet its goals.

Crafting B2B Sales Quotas

Selecting the Best Technique for Establishing Quotas

To make sure that your goals are attainable and to inspire your sales staff to succeed, it's critical to use the appropriate approach. The top-down strategy and the bottom-up approach are the two basic quota-setting strategies.

Top-down method

It entails creating quotas based on a company's overall sales goals, which are subsequently divided and distributed to sales agents. This approach may help coordinate sales goals with the organization's broader business goals but may also result in inflated quotas that demoralize sales representatives.

The issue with the top-down strategy is that it needs to include each sales representative's prior success or special skills. This approach might need to represent what each sales representative can achieve correctly. Very high or unreasonable sales targets may cause sales representatives to feel demotivated and negatively influence their performance.

Bottom-up method

It may take more time and effort on the part of the individual sales reps, but it can result in more reasonable and realistic targets that encourage salespeople to provide their best effort. When sales staff are involved in setting their quotas, they are more likely to feel immersed in the process, which can enhance motivation and engagement.

Developing Activity Goal

Setting activity goals is the next logical step to assist sales professionals in reaching their objectives after you have established a baseline, selected a technique, and set sales quotas. Start by reviewing the normal conversions for your company and other performance and success rate statistics before establishing activity targets.

Based on this information, calculate the number of calls, emails, and value demos reps must make to meet their quota. The type of the company, the sales targets, and the conversion rates for each activity will all influence these activity goals differently. Using sales acceleration software is essential for tracking every selling activity. With the help of this programmer, you can monitor the progress of your sales representatives, evaluate their success rates, and ensure that they have access to the information they require at each stage of the sales process.

Activity objectives will only sometimes ensure complete achievement, and remembering this is crucial. Instead, they give representatives a clear picture of their workload for the forthcoming period and another tool to gauge how hard they are working. Activity objectives increase the motivation and morale of sales representatives by providing them with a distinct feeling of purpose and direction.

Improving your Sales Quota by Generating Quality Leads with Nymblr

Each company wishing to meet its sales goals must have effective B2B sales quotas. It necessitates carefully examining prior performance and market trends, choosing a good quota-setting process, and monitoring and modification.

Lead generation also influences the success of your sales quotas. Hence, you must have a strong prospects list to drive more sales and ultimately reach your targets.

Nymblr is a popular solution that offers real-time verification of more than 700 million contacts, making it an economical and sensible option for companies of all sizes. It's an ideal choice for teams working together on lead-nurturing chores due to its user-friendly design and smooth interaction with current systems. Businesses may reach their sales goals and guarantee long-term success using these procedures and a dependable data provider like Nymblr.


Ready to make your sales team more effective?

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