As a business-to-business (B2B) marketer, reaching your ideal audience on social media can be a difficult task. Facebook, one of the most popular social media platforms, offers powerful tools to help you reach your target audience, but it can be challenging to find the right people with generic targeting options. This is where custom B2B audiences come in.
Custom B2B audiences allow you to target specific groups of people on Facebook based on criteria such as job title, company size, industry, and location. This targeting method can help you reach the people most likely to be interested in your product or service and drive more meaningful interactions.
Photo: Nymblr's industry-leading B2B Audience Builder
To create a custom B2B audience, follow these steps:
Define your target audience: Before creating a custom B2B audience, it's essential to know who you want to target. Identify the specific characteristics of your ideal audience, such as job title, company size, industry, and location.
Gather data: To create a custom B2B audience, you need access to your target audience's data. Nymblr makes it easy to build custom B2B audiences in real-time using multiple filters like job titles, seniority level, department, industries, skills, education, interests, company name, revenue, size, location, and more.
Upload your data: Once you have your data, upload it to Facebook using the Ads Manager. You can upload the data in a CSV format, and Facebook will match the information with Facebook users who have provided similar information in their profiles.
Ad audience to campaign: After uploading your custom B2B audience on Facebook you will need to add it to an ad campaign. When creating an ad select the audience you've uploaded in the Audience Section as shown below:
Using custom B2B audiences in Facebook ads can help you reach the right people and increase the effectiveness of your ad campaigns. Here are some tips to get the most out of your custom B2B audiences:
Test different targeting options: Try different combinations of targeting options to see which works best for your business. For example, test different job titles or industries to see which audience is most responsive to your ads.
Use lookalike audiences: Once you have a custom B2B audience that performs well, you can create a lookalike audience to expand your reach. Lookalike audiences are created by Facebook, based on your custom B2B audience, to find people who are similar to your target audience.
Keep your audience updated: It's essential to keep your custom B2B audience updated with new data. Regularly refresh your data by uploading new customer lists or using a data provider such as Nymblr to ensure that your audience is always accurate and up-to-date.
In conclusion, custom B2B audiences are a powerful tool for B2B marketers looking to reach their ideal audience on Facebook. By defining your target audience, gathering data using Nymblr's industry-leading Audience Builder, and creating a custom B2B audience, you can increase the effectiveness of your ad campaigns and drive more meaningful interactions. Remember to test different targeting options, use lookalike audiences, and keep your audience updated to get the most out of your custom B2B audiences.
Try out Nymblr's custom B2B audiences for Facebook for free and increase conversions.